It’s a Good Day to Après
Outer Range Brewery
“It’s a Good Day to Après” is a five-part campaign celebrating the characters and rituals surrounding a day in the mountains. Rather than making traditional beer spots, we treated each one as a playful riff on mountain culture, finding humor in familiar moments and giving them a cinematic edge. The result is playful, slightly absurd, and rooted in the culture Outer Range is a part of.
It’s a Good Day to Après
5×:30 commercial
“It’s a Good Day to Après” is a series of short films created for Outer Range Brewing Co., celebrating the rituals, characters, and humor of mountain culture. Built around Outer Range’s partnership with Vail Resorts, the campaign was less about selling beer and more about capturing the feeling of the day that earns it.
Across five spots, we leaned into playful storytelling, cinematic visuals, and a distinctly Colorado sense of humor to create something that felt true to Outer Range: a little irreverent, deeply connected to the mountains, and never taking itself too seriously.
Client - Outer Range Brewery
Director Kersten Vasey
Co-director / DP Andrew Bydlon
CMO Emily Cleghorn
Brand/Production Wyatt Holwagner
AC/Swing Daniel Milchev
Gaffer/Swing Henry Hougen
Sound Cameron Hodge
HMU (Sunkissed/Gaper Day) Beth Walker
PA/Pickle Curtis Devore
Editor Matt Coddaire
Color Jonnie Sirotek
Mix Electric Audio Inc
Costume Support Gaper Day Retro Colorado
Vail Team Jason Mende / Carter Nelson