"“It’s a Good Day
to Après”"
Outer Range Brewery
“It’s a Good Day to Après” is a five-part campaign celebrating the characters and rituals surrounding a day in the mountains. Rather than making traditional beer spots, we treated each one as a playful riff on mountain culture, finding humor in familiar moments and giving them a cinematic edge. The result is playful, slightly absurd, and rooted in the culture Outer Range is a part of.
“It’s a Good Day to Après”
5×:30 commercial
“It’s a Good Day to Après” is a series of short films created for Outer Range Brewing Co., celebrating the rituals, characters, and humor of mountain culture. Built around Outer Range’s partnership with Vail Resorts, the campaign was less about selling beer and more about capturing the feeling of the day that earns it.
Across five spots, we leaned into playful storytelling, cinematic visuals, and a distinctly Colorado sense of humor to create something that felt true to Outer Range: a little irreverent, deeply connected to the mountains, and never taking itself too seriously.
Client - Outer Range Brewery
Director kevasey
Co-director / DP @andrewbydlon
CMO @emicleghorn
Brand/Production @wyatt_holwagner
AC/Swing @danielmilchev
Gaffer/Swing @howgin
Sound @cameron_hodge
HMU (Sunkissed/Gaper Day)
@bethwalker_makeupartist
PA/Pickle @curtisdevore
Editor @kidair
Color @jonniesirotek Mix
@electricaudioinc Costume Support (Gaper Day)
@retro_colorado
Vail Team Jason Mende Carter Nelson