"Bedrock
This is Nicky"
MTN Shoe update
After nearly a decade of working with and getting to know the Bedrock team, there’s a level of trust and familiarity that allows moments like this to happen naturally. The result is a candid look at the Mountain Shoe that feels distinctly Bedrock: unpolished, playful, thoughtful, and focused on making something great rather than making a big show of it.
This Is NICKY
A candid PROMO
Bedrock is stepping into new terrain. The Mountain Shoe marks the first closed-toe shoe in the company’s history, expanding the same simple, adventure-driven design philosophy behind Bedrock Sandals into a shoe built for bigger days and changing conditions.
This video offers a behind-the-scenes look at that process with Nicky, capturing the testing, experimentation, and personality that go into creating something entirely new for Bedrock. More than a new product, the Mountain Shoe represents a significant evolution for the brand and what’s possible beyond sandals.
Starring / Co-Founder: Nick Pence
Co-Founder / Cameo/ Gear Haul: Dan Oplaz
VP of Marketing: Matt McAdow
Director / DP / Edit > Andrew Bydlon
Production Assistant > River Nuzzo
Color > Ryan Berger
Mix and Sound Design > Austin Mendenhall